2018 Progettazione e Costruzione

Market Intelligence: Turning market insights into competitive advantage

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The Market Intelligence team has developed a robust model to help investors make informed investment decisions and to support clients navigate the challenges facing retail real estate.
With a strong service offer Sonae Sierra Market Intelligence team is able to provide actionable knowledge that will allow clients to adapt and create profitable assets that meet the consumer’s expectations and needs.

Sonae Sierra unique position as a retail real estate developer, owner, manager and service provider means the Market Intelligence team can provide a 360-degree perspective on all elements of the shopping centre lifecycle – from development to the management phase.
The studies developed by the team looks into several market aspects that will condition the success of the shopping centre, such as mix, location, layout, competition and consumer profiling. By doing so, it will give insights on the most adequate positioning for the centre, and recommend on brands, size of stores, GLA breakdown per category, specifics of Food & Beverage, among other key aspects that will influence the success of the assets.

+21000

consumers interviewed/year

tenants interviewed/year

locations analysed

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