Revitalisation of Alexa shows a blueprint for the future of the shopping centre industry

• Alexa has established itself as one of Berlin’s leading retail destinations since its inauguration in 2007.
• The centre has delivered strong operational results, excellent feedback and international recognition for its design and performance.
• Committed to maintain Alexa’s market-leading reputation, Sonae Sierra’s Property Management team worked with owners Union Investment to strengthen Alexa’s offer further by creating a compelling retail environment that meets the needs of today’s consumers.

In 2017, Union Investment and Sonae Sierra embarked on an ambitious modernisation programme to reinforce Alexa’s leadership position. By leveraging Sonae Sierra’s international expertise, the team introduced a number of forward-thinking solutions, including:

• Zoned retail clusters that boost footfall and sales
• A next generation food hall that offers new culinary experiences
• An enhanced tenant mix including 20 new brands
• New store concepts incorporating technology and providing a platform for start-ups and entrepreneurs