Research & Marketing

Sonae Sierra’s Marketing department has a strong and lasting experience and it is able to provide tailored marketing services in the phases of development and/or in property management.

With an outstanding experience, we can offer a full range of marketing services in order to make your assets achieve optimal results while creating innovating and unique shopping experiences for the tenants and visitors.

In the development phase of an asset, we are able to provide best in class marketing services, which allows our clients to create an identity for the asset and be fully prepared for the grand opening. Our Marketing services also include the development of external and internal communication within the shopping centre, creation and management of different strategies for promotions and activation events that can promote and support activities taking place at your shopping.

Why Research with Sonae Sierra?

Sierra accumulates 30 years of knowledge, market information and expertise on supporting decision making processes and adding value to the business value chain through extensive and diverse research techniques. From location analysis and performance forecast to shopping centre positioning and consumer segmentation and profiling, the Market Intelligence department incorporates areas dealing with competitive analysis, market research and even data analysis. Our focus is to provide actionable knowledge and add value to your business.

Research & Marketing Services

  • Market Intelligence
  • Marketing and communication strategy
  • Full marketing service during Development
  • Marketing Assessment for Development Phase
  • Advertising Campaigns
  • Events
  • Promotions
  • Public Relations Plan
  • Product and Customer
  • Customer Experience projects
  • Market Research
  • Loyalty Programmes

Would you like to find out more about our Research & Marketing Services?

Submit your questions and requests.