Rising Stores: Investing in future talent for sustainable value

• Rising Store is creating shared value for our business, investors and the wider community by supporting new businesses and enhancing our offer to consumers.
• The retail contest fosters entrepreneurship and unlocks opportunities for small-scale and local business by providing strategic advice and discounted space at Sonae Sierra shopping centres.

Rising Store benefits include:

• Meeting visitor expectations by providing a diverse tenant mix and supporting small-scale local business and brands.
• Securing new rental income and boosting sales by fostering the retail brands of the future.
• Scalable format that can be rolled out across multiple geographies.
• Generating local and international recognition through positive press coverage and industry awards.