Chief Transformation Officer

Inês Drummond Borges

Inês Drummond Borges joined Sonae Sierra in 2021 to take charge of the company’s commercial, cultural and digital transformation. Previously, she was Marketing Director for Portugal and Spain at Worten, Sonae’s electronics retailer, where she played a central role in the design and delivery of the company’s digital transformation process, from 2015. She worked at Vodafone for 15 years, performing various roles related to the firm’s business strategy and marketing. She started her career as a Business Analyst at McKinsey & Company.