In 2008 due to the European economic recession, Valle Real registered an adverse impact in retail sales.
In order to achieve higher returns, to keep a solid occupancy rate and rents, and to boost visitors’ traffic it was necessary to find an innovative solution to keep the attractiveness of the shopping centre.
Through a proactive approach and to keep creating value for owners, tenants and visitors alike, the Investment Management team elaborated a successful re-anchoring programme.
The reconfiguration of the first floor from leisure to retail attracted to Valle Real new anchor stores, such as New Yorker, C&A and Primark, increasing footfall, rents and retail sales.
Sonae Sierra’s Investment Management team successfully turned a risk into an opportunity – and enabled Valle Real to buck the trend by emerging stronger from the economic recession.